How to Calculate Your Marketing Budget

How to Calculate your online marketing budget

When meeting most potential clients, I always have to ask the dreaded question – what’s your marketing budget? Sometimes, I get a blank stare and a shrug. And there’s nothing wrong with that. Unless you are a marketing expert, you will find it challenging to create a marketing budget breakdown and determine how much money […]

Developing A Data-Driven Marketing Strategy Can Save your Business During Uncertain Times

Developing A Data-Driven Marketing Strategy Can Save your Business During Uncertain Times

The COVID-19 pandemic is wreaking havoc on the world’s economic system. Sports leagues and related events have been canceled, air travel has been struck, nations are implementing strict travel bans, and the public health officials in every country appear to be bracing for the worst-case scenario. In times of uncertainty and economic crisis, it’s hard […]

How to Create a Google Analytics Account

Knowing how to create and set up a Google Analytics account is an important step to understanding who your site visitors are, the content they expect from your business, and how users behave when browsing your website. And the best part is that Google Analytics is free. Once you set up your Google Analytics account, […]

How To Connect Your Website to Google Using Site Kit by Google

Site Kit an amazing WordPress plugin from Google. It offers you insights about how your audience finds and uses your website. It is an effective solution to deploy, manage, and get useful insights from important Google tools to optimize your website’s performance on the web. Site Kit provides up-to-date insights from different Google products directly […]

How to Create A Google Search Console Account

Formerly known as Google Webmaster Tools, Google Search Console is a platform for website owners to monitor how Google views their websites and optimize the websites’ organic presence. It is a valuable resource for SEO experts, marketing professionals, designers, app developers, and more. You can use Google Search Console to find out the number of […]

How to Create A Google Tag Manager Account

Collecting data using Google Analytics is essential for expanding your brand’s online reach, converting your leads into clients, and optimizing an online marketing strategy to establish stronger relationships with your target audience. However, the collection of data is easier said than done. While Google Analytics aids the process, it can work effectively with the addition […]