How to Create a Google Analytics Account

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Knowing how to create and set up a Google Analytics account is an important step to understanding who your site visitors are, the content they expect from your business, and how users behave when browsing your website. And the best part is that Google Analytics is free.

Once you set up your Google Analytics account, it will allow you to track and analyze your website’s traffic objectives and prove the Return on Investment (ROI) of your website. Here is a step-by-step guide to create and set a Google Analytics account within a few minutes. Remember, you must have a Google account. In case you don’t have one, create one.

Step 1: Sign up for a Google Analytics account

Go to and ‘Signup for Free.’ If you already have an account, click ‘sign in.’ and you don’t have an account. Add your account name and click ‘next.’

Create an account

Enter account name and click next

Step 2: Choose the Type of Property

A property represents your app or website. It is the collection point in Analytics for all types of data from your website or app. You can have multiple properties (websites) in your account. However, Google Analytics limits the number of properties you can add to 100.

Choose type of property

Step 3: Setting up your property

Add your website name, URL, specify industry category and reporting zone. If you intend to track multiple properties, be sure to use a specific website name. If you intend to track an app, specify the version or edition number.

Once done, accept terms.

And your account is ready.

Accept terms

Step 4:  Configure your account

  • Take note of your website tracking ID
  • Turn on remarketing (data collection for retargeting and adds) and click ‘save’
  •  For user and event data retention, set the maximum time (50 months) and click ‘save’
  • Set goals
  1. Tip: Install Mobile

Take note of your tracking ID

Turn on Data Collection for retargeting and ads

Also Set Data Retention to 50 months

  1. Setup Goal

New Goal

Choose: Custom

Name your Goal and choose the type of goal

Specify the destination and save

Now that you know how to create a Google Analytics account, it’s time to create one. 

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